Twitter is thought as the best way of reaching prospective customers for your home based business. Many consider it as the most cost effective tool of reaching your customers and updating them about your products, services, news and many more. In a way, it is the most happening social networking site that lets your home based business to reach your customers in an unconventional way.Now, you must be thinking – What on Earth is TWITTER?It is the most happening social networking website over the internet. Many regard this site as a micro-blogging service. A person or home based business entrepreneur can write short text messages and post in Twitter. These messages are of 140 characters and you can update your friends and networks through this unique and free media. You can also receive their messages, updates, concerns and many more. Thus, you can connect with your customers through this unique micro-blogging tool.Why is it so IMPORTANT for Home based Business Owners?If you are a home business entrepreneur then Twitter can be the best way to market you products and services. This is the most cost effective and at the same time effective marketing tool. It can be accessed by anyone at free of cost. After creating an account you can start making friends of your niche. Then start networking with them. It is the most unconventional way to reach your consumers and offer them service. Not only this, you can make your offered service and product better by getting real time feedbnack from your networks. Through Twitter, you can also reach and connect with experts of marketing, analyze the works of your competitors and expand business by networking with other companies.Is it possible to enhance online presence of your home based business?The easiest and most effective form of marketing tool over the internet is Social Media. Some of the most happening social media sites (both Book-Marking as well as Networking) are Twitter, Facebook, Digg, Delicious and many more. Now, as a marketer it is desirable for you to connect all your accounts in the social media sites with each other so that exchange of thoughts take place in a more concerted and effective manner.A short guide for home businesses to expand businesses through TwitterFirst of all, what type of home business do you have? Do you have a restaurant or ticket agency or PR expert or online business? If that is so then let me help you in expanding your business through Twitter. Here are some of the things that you can do:
1. If you have your own restaurant in your home then you can update your friends by tweeting about the daily specials of your restaurant.
2. If you have a ticket agency then it will be meaningful for you to tweet about those tickets that are on their way to expiry.
3. If you are a PR expert then tweeting about your publicity opportunities can help you earn more money.
4. If you have an online home based business then it will be prudent for you to update your networks on the latest product and service offered by you.Thus, choose your business from the wide array of home based business ideas available in the market. Make good use of it and market yourself effectively through Twitter.

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.