Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

The Link Between Education and Wealth Part 1 – Education and Money

As a good citizen who worked hard all of my life, last year I started wondering what happens to all of my money. I was constantly digging in to my overdraft and couldn’t remember the last time I didn’t have a personal loan. Sure, I had normal expenses. I am the only worker in our house and we run a car along with the usual stuff, mobiles, Sky TV etc.

However what I did not realise was how much was stolen from me by the government. It seemed I had been sleepwalking through adulthood not realising what was happening. I was part of the biggest cash heist in history and I wasn’t the only one! My money, which I work hard for was been stolen from me via taxes, inflation, debt and my diminishing pension. WOW! But what could I do to prevent this?

One thing is certain and it is that there are winners and losers when it comes to money. 96% of us are in the losers bracket, herded around like sheep, happy and content if we have a small amount of money at the end of the month. There are however an increasing amount of people who are experiencing too much month at the end of the money!! When I say increasing I should say cascading.

The last 2 governments have told us untruths about the “global recession”.

Try telling parts of Asia we are in a global recession, I was visiting my best friend in Singapore earlier this year and the future was looking very bright. The massive growth taking place in China and India is all over the press. Sure, they have a long way to go but they are moving in the right direction.

Try telling emerging countries like Brazil that they must tighten our purse strings and save for a rainy day. The truth is that 88% of countries have a higher growth rate than the UK. These are countries like Poland, Azerbaijan, Lebanon, Uganda. Nigeria and Ethiopia to name a very few. These countries are managing their growth perfectly well during this “global recession.”

But what can we do now?

The answers will divide opinion but my own view is we have to become more entrepreneurial. We can no longer rely on the government of the day to look after us. We have to start listening to the right people, we have to change our mindset to adapt to a changing world. Simply put, we have to start to look after ourselves.
We have to change the way we think through education. Schools have 2 types of education, academic and professional. These are very important but they do not teach us financial literacy so we must learn this for ourselves. When we learn it we must start to educate our children and encourage them to educate theirs. Financial education has nothing to do with how academic you are or how much money you make, but more so what you do with the money you make.

Last June InvestUS attended the National Achievers Congress at The Excel Arena on the bank of the River Thames. There were 3500 entrepreneurial minded people at the congress. Most of the people attending were very successful and considered the £250 ticket price, a bargain. The energy created was incredible, the education was mind-blowing and the speakers were some of the most inspiring people you could ever meet.

During the afternoon of day 2, a straw poll was taken. Attendees were asked a series of questions and had to remain sanding if a particular statement applied to them. The net result was staggering! Out of 3500 attendees at this congress, only 7 people went to university, got the grades they studied for and were now working in their field of study. Of those 7 people, all were investors so they were excused by the other 3493 bewildered delegates. The average student leaves University with good grades and £23 000 of debt. If we take the conference, around 2000 people were still standing at the “did you go to university stage”. 2000 people will create £46 million of debt. Many of them will struggle for successive years to pay this money back, this is no way to start your working life. I will leave it to you to work out the relationship between £46 million of debt vs 7 people working in their field of study. My brain is scrambled trying to comprehend it.

I often look at the people who didn’t go to university. In many cases, these were labelled stupid at school. The disruptive one at the back. We all hear stories about how well these “thickies” did in their working life. Most were not bright enough to go to university so they were forced out of education and became entrepreneurial thinkers educating themselves in the real world. We are all aware of the merits and success of high profile entrepreneurs like Richard Branson and Bill Gates who decided for what ever reason that they preferred the education of life as opposed to studying “industrial age theories”. There are however, thousands of people you will never have heard of, for example:

Robert Braithwaite left school with no qualifications at the age of 14. he is now worth £130 million.

Charlie Mullins runs a plumbing business and is worth £14 million.

Lawrence Graff left school at 13 and is now worth £2 billion.

I could list hundreds of these people but you can find them for yourself. We need to have successive generations thinking like entrepreneurs to once again become a progressive nation. Entrepreneurs are not bothered about market forces, they don’t lose their jobs during a recession, they don’t mind who is in government because they position themselves to make money and create jobs whatever happens. They take the good with the bad and move on. They solve financial problems by constantly searching for new answers and we must all be encouraged to take their lead. Sounds like a great job to me!!

I am not advocating that education is a waste of time. I am all for encouraging people to be the best they can in terms of education. What I am stating here though is some areas of the education system have to change. We need educating in finance and free thinking and not in how to become “good employees”. Being good employees will simply put you in the hands of the state, surely this is not what you work all of your life for?